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Search Engine Optimization – SEO

Search Engine Optimization (SEO)

We can optimize and increase website traffic

Search engine optimization is important for getting quality visitors from Google, and other search engines to your site. There are a lot of different techniques to increase SEO, such as improving the site loading speed, making sure the website is mobile friendly, keeping Google informed through a XML sitemap, and optimizing the content on the pages.

A common phrase in SEO is that content is king, meaning that the content on the website is the most important variable in getting visitors. Search engines like Google will scan your website and index every word and phrase mentioned. If you wanted, for example to get people searching Google for, “Chico search engine optimization”, or “website SEO Chico”, the best way to do that would be to have those exact phrases on your website. Google will deliver people searching for those phrases to pages that contain the specific phrases. Ideally each page of your website should have some text with relevant phrases and keywords that help people find it through search engines.

Improvements to increase sales, conversions, and SEO

Adding call to action buttons so it’s easy for visitors to contact you. eg: Send us a message

Adding call to action buttons to a business website can significantly increase the contact rate. It’s recommended to put them below the main content. A lot of times after visitors review the content and scroll to the bottom of the page, they want to hire the business, get a quote, or ask a question. Call to action buttons make it easy for the visitor to complete these actions, and can decrease the bounce rate and increase sales. Bounce rates can be measured using Google Analytics.

Content writing and editing to include relevant search engine keywords and phrases

We can go through your site and update the text, making sure to include many relevant keywords and common search phrases. This is one of the best techniques to significantly increase targeted visitors to your website.

Adding and editing images, adding stock photography, adding alt tags to images

Adding photos is a great way to optimize your site and keep visitors engaged. Sites without many images are often thought of as dry and not visually stimulating. A poorly designed website that doesn’t have many images often reflects badly on the business or person.

Setup of Google & Bing Webmaster Tools – Includes Yahoo

Having webmaster tools accounts allows you to get information and tips on improving your site directly from Google and Bing. These webmaster tools accounts will have tips on improving your html, speeding your site up, tell you if your site is mobile friendly, and if they encounter any errors on your website.

Website Google Analytics DataInstallation of Google Analytics / interpretation and application of analytics data

Google Analytics is a free service that will give you a wealth of information about the visitors to your website. It will tell you what websites referred people, what keywords your visitors searched for, which pages people landed on, what percent of people are on phones, and much more. We can use the data to optimize your website by identifying your search engine keyword and phrase niches. If your site is doing well for certain search phrases we will add more related phrases. We will update any content that doesn’t seem to do well.

Adding optimized H1, H2, and H3 headers

These header elements are very important signalers to Google and other search engines. Search engines use them to determine what the content of the page is about. Having good keyword phrases in your headers is considered one of the basic search engine optimization techniques.

Setup page titles and meta description – title and text that shows up on Google searches

We write the title and descriptions that show up on Google by hand so they have the highest click through ratios (CTR) possible. Most websites do not have defined meta descriptions, so Google picks a section of random text from the page to use, and the sites end up with much lower click through ratios than they deserve. Sites that have higher click through ratios on Google tend to increase ranking and pass competitors.

Setup XML sitemaps so search engines index all the pages of your website

If you submit an XML sitemap to Google and Bing you can be assured that they will know about every section of your website. After notifying Google and Bing of the location of your sitemap file they will continue to check it for updates.

If you want to learn more about SEO check out these videos by Matt Cutts. They explain some of the basic SEO information and easy to implement SEO techniques.

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