Branding is a big deal for most successful companies because they understand its importance in projecting the company’s image and its resultant effect on business; a fact often overlooked by average companies.
Spending more time on social media or investing more on marketing is often the default path for most businesses when they are experiencing a dip in sales. However, most businesses fail to understand that the source of poor sales could be as simple as a poor brand image. It could even be something as simple as getting a new logo.
A logo is your business’s public face and if it doesn’t represent your business’s core values then it is time for a change. So how do you know you are in need of a new logo? Below are some pointers to watch out for.
You or your customers don’t like it
It might seem surprising but it’s not uncommon to find business owners who don’t like their company logos or are indifferent to it. If you as a business owner don’t like your logo then you should expect no one else would.
You can always ask customers or clients what they think about your company’s logo and make a decision from the results.
Timeless as the logos of some of the big companies like Nike, Coca Cola Ford or Apple may be, they have updated it over the years. Times and fashion evolve and even logos start to look old. And if your logo looks old your business look outdated. So it’s important you update your logo every once in a while and if you are looking to get a new logo for your business it is wise to strive to get a one which will stand the test of time.
It’s too complex
The growing trend in logo design is pushing towards simplification in design. Using gradients and drop shadows used to be popular but these techniques are starting to look outdated and are difficult to translate across mediums. Logos that utilizes up to three colors with a flat matee look which is simple and effective and can be used in a transparent form as a background and still be recognizable is a good logo indicator.
Your logo doesn’t represent your current business
It’s not uncommon for business to start with one product or service and overtime grows and diversify into something entirely different. If your logo hasn’t evolved with your business and doesn’t represent what you currently do then it’s time for a change.
It resembles some other business’s logo
In an increasingly saturated market, its important your business brand stands out from the others so it’s important you carry out enough research when trying to create a new logo so your ideas aren’t identical to some other brands.
It wasn’t professionally created
Most business start off from the efforts of friends and family and it’s possible that when you were creating a logo was being created for your business it was done by a friend of a friend who knows a thing or two about illustrator. Well as a business owner looking to give his business that extra push, it is important you logo is created by an educated and experienced designer.